The transaction does not “feel” different because you’ve lost money due to a processing fee. It is surprisingly easy to sell things at a loss.

Today, I am skeptical of Meta and Facebook, importantly, I do not believe that it’s possible to profitably scale a business using performance marketing.

The most important number at a venture-backed startup is the cash balance. The second most important number is your burn.

Scenario Planning is the act of simulating how a model will react to a set of variables, caused by a discrete event.

Stress Testing is the act of simulating how a model will react to a single variable in a range of situations.